In European region, countries particularly, Russia, Germany and France are among the top business travel destinations for Chinese MICE travelers. Italy, Switzerland and United Kingdom are also emerging as a destination of choice for Chinese MICE travelers.For MICE, China's outbound travel tends to split into two groups. Huge groups choose cities or countries nearby like Hong Kong and Macau. In contrast, small and VIP groups choose long–haul destinations.
Russia receives the highest number of Chinese tourists followed by Germany and France respectively. We expect that Chinese MICE tourists visiting Russia will increase by almost 1 Million by 2020. France received close to double number of Chinese MICE tourists in 2014 compared to it received tourists in 2010.Chinese MICE tourists visiting Switzerland has almost tripled in the year 2014 as compared to 2010 figure.
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