Monday, 15 February 2016

Global - Automatic/Self Driving Car Market Opportunity

An autonomous car, also referred as a driverless car, self-driving car, or robotic car is an autonomous vehicle having the transportation capabilities of a traditional car. A self driving can drive itself from Point A to Point B with no manual input from the driver. An autonomous vehicle uses a combination of cameras, radar systems, sensors, and global positioning system (GPS) receivers to determine its surroundings and uses artificial intelligence to determine the quickest and safest path to its destination. To sense their surroundings autonomous vehicles uses techniques such as radar, LiDAR, GPS, and computer vision. Mechatronic units and actuators allow the “brain” of the car to accelerate, brake, and steer as necessary. Advanced control systems interpret sensory information to identify appropriate navigation paths, as well as obstacles and relevant signage. The development of self-driving cars and their precursors has been embraced by some of the giants in the global automotive industry, including GM, Toyota, BMW, Audi, Volvo, and Nissan, which have plans to make the technology available across its entire product line sometime in the next decade. The only self-driving vehicles that are commercially available (as of 2014) are open-air shuttles for pedestrian zones that operate at 12.5 miles per hour (20.1 km/h).

Several major companies are developing self-driving cars in recent years including General Motors, Mercedes-Benz, Nissan and other non-auto manufacturers in addition to Google.  In general, self-driving cars have only been approved for testing on Public roads within a very limited number of States (California, Florida, and Nevada recently).   Thus far self-driving cars have logged many 100,000’s of miles without one single reported accident.  These outcomes should help facilitate beginning the new technology approval process for Public/Privately owned-operated self-driving cars in many or most States within possibly the next several years.

The software will be the major competitive differentiator in the self-driving vehicles market as it is expected to capture the largest share of the autonomous car opportunity market. The software opportunity in autonomous cars is anticipated to grow rapidly, offering software powerhouses such as Google and IBM a lucrative opportunity. For automakers, varying software will be a unique competitive differentiator as well as a crucial safety tool. Computer hardware is predicted to be second largest segment in 2030. In the year 2030, Optical camera is likely to hold the third spot being followed by Radar. Car makers profit share in the self driving car opportunity market is expected to be around 10% in the year 2030.

The global self driving car market opportunity is expected to more than double during the period 2020 - 2030. The opportunity in autonomous vehicles will initially be led by the North America, China and Europe.  North America is forecasted to account for maximum share of worldwide sales of self-driving cars with human controls (level 4) and self-driving only cars (level 5) in 2035.  China is anticipated to capture the second largest share in 2035. Western Europe is anticipated to account for around 20 percent of the total self driving car in the year 2030. 

The self-driving car is now moving from research lab to product plan, with a wave of advanced features due to hit the market by 2020. Tesla's Model S is anticipated to gain some "autopilot" functionality early in 2015. Google is looking for partnering with car manufacturers to bring its own driverless car to market within the next five years. As with every new technology, the cost during the introduction is higher and affordable to a limited number of people, so it is expected that as the time passes the technology will be cheaper and automatic car will be affordable to a large number of people. During the year 2020 – 2025, the automatic vehicles sales are predicted to grow with a compound annual growth rate (CAGR) of around 5%.  From the year 2025 to 2035, the automatic vehicles are expected to grow with a handsome CAGR of around 48%. The reason behind this growth is that from the year 2025 onwards many players are anticipated to offer self driving car into the market. Also, the regulatory authorities of various nations are expected to give green signals to the automated vehicles.

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